Aversion Media started in 1999 with a simple idea in mind. The idea was to create a digital magazine that focused on music just below the mainstream radar. Over the next several years Aversion began to take hold as one of the premier properties on the internet for coverage of rock, punk and indie artists.

During this same time, Aversion also began to realize the value of its proprietary advertising management and content systems. This led to the packaging and distribution of its Ad Manager software to over 300 clients worldwide.

Aversion has continued to thrive today primarily through its flagship website, Aversion.com. Now a recognized leader across the world in covering rock, punk and indie artists.